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Показаны записи 1-10 из 53.

Omnichannel Second Edition

Omnichannel Second Edition
Автор: Gerardus Blokdyk

What will drive Omnichannel change? What are your current levels and trends in key measures or indicators of Omnichannel product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings? Is a Omnichannel Team Work effort in place? What potential environmental factors impact the Omnichannel effort? Who needs to know about Omnichannel ? This amazing Omnichannel self-assessment will make you the established Omnichannel domain specialist by revealing just what you need to know to be fluent and ready for any Omnichannel challenge.


The User's Journey: Storymapping Products That People Love

The User's Journey: Storymapping Products That People Love
Автор: Donna Lichaw

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.


Applied Artificial Intelligence: A Handbook For Business Leaders

Applied Artificial Intelligence: A Handbook For Business Leaders
Автор: Mariya Yao

 "Artificial intelligence" is the buzzword of the day. You've no doubt read your fair share of media hype either proclaiming doom and gloom where robots seize our jobs or prophesying a new utopia where AI cures all our human problems. But what does it actually mean for your role as a business leader? 

 
Applied Artificial Intelligence is a practical guide for business leaders who are passionate about leveraging machine intelligence to enhance the productivity of their organizations and the quality of life in their communities. If you want to drive innovation by combining data, technology, design, and people to solve real problems at an enterprise scale, this is your playbook. 
 
This book does not overload you with details on debugging TensorFlow code nor bore you with generalizations about the future of humanity. Instead, we teach you how to lead successful AI initiatives by prioritizing the right opportunities, building a diverse team of experts, conducting strategic experiments, and consciously designing your solutions to benefit both your organization and society as a whole. This book is focused on helping you drive concrete business decisions through applications of artificial intelligence and machine learning. 
 
Written with the combined knowledge of three experts in the field, Applied Artificial Intelligence is the best practical guide for business leaders looking to get true value from the adoption of machine learning technology.


Voicebot and Chatbot Design: Flexible conversational interfaces with Amazon Alexa, Google Home, and Facebook Messenger

Voicebot and Chatbot Design: Flexible conversational interfaces with Amazon Alexa, Google Home, and Facebook Messenger
Автор: Rachel Batish

We are entering the age of conversational interfaces, where we will interact with AI bots using chat and voice. But how do we create a good conversation? How do we design and build voicebots and chatbots that can carry successful conversations in in the real world? In this book, Rachel Batish introduces us to the world of conversational applications, bots and AI. You’ll discover how - with little technical knowledge - you can build successful and meaningful conversational UIs. You’ll find detailed guidance on how to build and deploy bots on the leading conversational platforms, including Amazon Alexa, Google Home, and Facebook Messenger. You’ll then learn key design aspects for building conversational UIs that will really succeed and shine in front of humans. You’ll discover how your AI bots can become part of a meaningful conversation with humans, using techniques such as persona shaping, and tone analysis. For successful bots in the real world, you’ll explore important use-cases and examples where humans interact with bots. With examples across finance, travel, and e-commerce, you’ll see how you can create successful conversational UIs in any sector. Expand your horizons further as Rachel shares with you her insights into cutting-edge voicebot and chatbot technologies, and how the future might unfold. Join in right now and start building successful, high impact bots!


Cold Calling Techniques (That Really Work!)

Cold Calling Techniques (That Really Work!)
Автор: Stephen Schiffman

For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting.


The Ultimate Book of Phone Scripts

The Ultimate Book of Phone Scripts
Автор: Mike Brooks

Are you looking for a way to be more successful selling your products and services over the phone? If you use the phone to cold call, set appointments, follow up with leads or close business, then this book is for you! Packed with over 200 word for word, proven and up to date scripts, the Ultimate Book of Phone scripts will instantly make you more effective as you learn to breeze past gatekeepers, easily connect with decision makers and qualify and close more business over the phone


Call Center Staffing: The Complete Practical Guide to Workforce Management

Call Center Staffing: The Complete Practical Guide to Workforce Management
Автор: Penny Reynolds

Call Center Staffing - The Complete, Practical Guide to Call Center Management takes the reader through the step-by-step process of forecasting workload, calculating staff, creating schedules, tracking daily performance, and managing by the numbers in a call center. Topics include: Overview of call center staffing issues Data gathering and analysis Forecasting workload Calculating staff requirements Creating staff schedules Skill-based routing and scheduling Managing intr-day staffing and service Calculating trunk/network requirements Staffing for multi-media contacts Automating workforce management Call Center staffing alternatives Workforce management roles and responsibilities The book is designed to be a how-to guide to enable today's call center professional to master the art and science of call center staffing.


Gower Handbook of Call and Contact Centre Management

Gower Handbook of Call and Contact Centre Management
Автор: Natalie Calvert

Call centres and contact centres form an important and rapidly growing part of today's business world. They present a range of management challenges, from strategic decisions about how to develop a customer strategy, business planning, through to detailed considerations of staffing levels and appropriate technology. This new handbook, the first of its kind, provides a unique insight giving expert opinions on how to get the most out of your contact centre operations. Natalie Calvert, a specialist in the field, has brought together a team of 35 experienced practitioners who provide invaluable knowledge, share their experiences and draw on real-life examples to suggest practical solutions on a wide range of topics. This handbook is an indispensible guide and reference for call and contact centre managers, HR specialists and senior executives responsible for marketing, sales or customer services. The handbook is divided into six parts: I The business plan II The people factor III Contact centre technology IV Standards, processes, and outsourcing V Building profitable customer relationships VI The future.


Call Center People Management Handbook and Study Guide

Call Center People Management Handbook and Study Guide
Автор: Brad Cleveland

The ICMI study guide series begins with this important topic — people management. The Call Center People Management Handbook and Study Guide covers competencies related to the effective hiring, management and development of call center employees. The study guide begins by covering the design of an effective call center organizational structure, including the development of job descriptions, job evaluations and staffing plans. The second section of the guide focuses on acquiring the people with the skills and aptitudes to make the call center successful. Next, training and development are discussed with an emphasis placed on creating an ongoing learning environment that encourages self-development. Performance improvement follows with a section devoted to the particular monitoring, coaching and performance measurement challenges of call centers. Finally, the guide concludes with topics that will maximize human resources, including career paths, effective culture and team-building.


The Real-Time Contact Center: Strategies, Tactics, and Technologies for Building a Profitable Service and Sales Operation

The Real-Time Contact Center: Strategies, Tactics, and Technologies for Building a Profitable Service and Sales Operation
Автор: Donna FLUSS

"To get a competitive edge in a world of commoditized service, companies have to convert their reactive, cost-oriented contact centers into predictive, engaged, revenue-generating, real-time profit centers. A real-time contact center provides an outstanding customer experience, enhances loyalty, increases sales, reduces expenses, and streamlines information flow between the center and the company at large -- all of which adds up to substantial bottom-line improvement. The Real-Time Contact Center is a practical guide to building a service infrastructure that will simultaneously exceed your customers’ expectations, and build revenues. This timely book will help you: Establish the business case for transforming your contact center into a real-time profit center. * Sort through the technologies and systems that enable real-time contact centers, and learn the best ways to use them. * Build profitable relationships with sales and marketing. * Strengthen your self-service applications to improve their efficiency and to reduce dependence on service representatives, enabling significant cost reductions. * Hire, train, and motivate staff to keep your contact center at the top of its game. * Make smart, ethical decisions regarding offshore outsourcing. The book is packed with step-by-step implementation plans for migrating from your current model to the real-time contact center, and offers a complete package of winning strategies, practical guidelines, and best practices. Each chapter includes self-assessment checklists for use by all the crucial players in your contact environment. The Real-Time Contact Center analyzes the business trends that are driving change in the contact center market, and provides vendor names and a market overview of key call center technology, systems, and applications. The book also discusses how to optimize management and processes to ensure your people are well positioned to deliver extraordinary service with every interaction. Most importantly, The Real-Time Contact Center will show you how to make this crucial transformation without disrupting your current service initiatives. With the powerful tools and practical recommendations in this book, you will transfer quickly and seamlessly to a world-class contact center that’s designed to generate substantial revenue, delight your customers, reduce expenses, and make your organization the envy of its industry."



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